It's all about the brands

A little about them, their philosophy, their product and their values 


But first let us introduce so beauty trends from around the world


Korean beauty and skincare has really taken off in the last couple of years, mostly because of it’s heavy reliance on creating perfect skin, as opposed to just applying perfect makeup. The theory goes: if your canvas is good, your makeup will go on better. 

Affectionately known as K-Beauty, you can go as deep into the Korean skincare rabbit hole as you wish: with a 10 step, twice-a-day routine, or simply, with a sheet mask in your choice of weird and wacky pattern, or strange texture. If you are a consistent Instagram scroller, chances are you’ve stumbled across a sheet mask before – either in a cute animal theme, or the bizarre “bubble mask” that literally puffs up and expands as you wait the allocated 15 minutes. It’s fun, cute and goddamn effective skincare.


The skincare french daily routine look so complexe but relate than a such amazing simplicity.


Indian skincare, from what we can gather, is all about using what you already have at home. That means natural products, that nourish the skin and create an otherworldly-glow, without needing to visit an expensive salon.

So what are the best products found in an Indian kitchen for this at-home, DIY beauty routine? Let’s have a look.

Tumeric! Tumeric is a staple in Indian cooking and almost has beauty superpowers. It is antiseptic and anti-inflammatory, meaning it can do a whole range of things, from fighting acne, to reducing dark marks and wrinkles and preventing underarm hair growth. Ghee is another Indian beauty secret, the perfect fatty moisturiser, which is pretty much a guarantee for luscious lips, if you can handle spreading clarified butter on your puckers. It’s also pretty good for cracked skin on elbows, heels and hands. 


It seems that Scandinavian beauty is a very minimalist affair. It’s the mindset of Lagom, meaning “not too much, not too little.” Scandinavian woman have generally pretty fair complexions, so sun protection is key, as well as finding a way to keep skin hydrated in the extreme cold. So, what should you cut back your skincare routine to, if you’re being minimalist and following Lagom

Perhaps: cleanser, toner, eye cream, moisturiser, sunscreen. Simple and effective.


Australian skincare is a mash up of lots of current worldwide trends: from the more expensive salon treatments like laser, micro peels and Intense Pulsed Light treatment, to home skincare, such as mud masks, homemade cleansers (bicarb soda and lemon anyone?) and tea tree acne treatments. K Beauty is having a real moment here in Australia.

What is your favourite Australian beauty trend?